Playful new packaging

19 december, 2013

“For us, imagination and play are the most important of all, it is the feeling we want to generate even when people are in the shop”, says marketing manager Kristin Stafström.

White packaging where the products themselves can take centre stage is the basis for the new packaging line. As imagination and play are the most important part of everything we do, the packaging is also full of weird and wonderful imaginary characters.

Those who read carefully will also find tips and information for the person buying the toy: How fast can a baby walker accelerate from 0-100km/h? 

Some of the new packaging is already available out in the shops, and the entire Micki range will successively be given the playful new appearance.

Do you want to see more of what the imaginary characters can get up to with our toys? Have a look at this film