Safety is no laughing matter

Excuse us while we get serious for a moment. Because we want to talk about product safety – and there's nothing funny about that.

We want you to feel so secure when using our toys that the question of whether they are safe or never crosses your mind. All you need to do is have fun with them – it's that simple. We take care of everything else.

The key lies in having colleagues who are committed and knowledgeable on safety issues. This is why we hold recurring training courses with safety experts and keep the subject on the agenda in our daily work. We hold quality certification in accordance with ISO 9001:2015 and are now ahead of the game in our safety work.

But training is just one small part of it. Our test laboratory with all the test instruments and equipment is in Gemla. This is where we test all our products, running pull and strike tests to monitor durability. Our latest addition is an XRF analyser (that word sounds like one Pippi Longstocking would have coined, doesn't it?) that measures the presence of chemicals in different materials.

The main paragraph of the European toy directive states: No toys can jeopardise children's health and safety. This is utterly non-negotiable for us at Micki – and that our toys must be fun, of course.