Business partners

Our business partners

Alongside the products we design and manufacture ourselves, we also market toys from other selected suppliers – from children's books and cuddly toys to toy cars and beads. Naturally, we place the same demands for quality and safety on these products as we do on our own brands, because only the best is good enough for the world's most important people.


DesignaFriend dolls are all about fashion, styling and friendship. Seven different dolls all have their own styles and a wide range of clothing and accessories to choose from. These dolls encourage play in a completely different way to many other traditional dolls. The emphasis here is on fashion, styling and friendship. These dolls are made by Kid Kreations, a UK-based company that won the 2016 Range of the Year award from British toy chain Argos.

Soap bubbles and accessories of all kinds from the biggest producer of soap bubble toys in Europe. Dulcop has a presence in over 50 countries and owns a wide range of licences, including Disney, the Smurfs, SpongeBob, Marvel etc. The range includes various soap bubble toys, bubble swords, bubble pistols, giant bubbles and much more.


Emek's range includes miniature versions of all Scania and Volvo truck models: timber trucks, car transporters, tipper trucks, mobile cranes, tankers and many other variants for transporting different goods. These high-quality trucks are at 1:25 scale and are made in Finland using sustainable plastic. They are robust and offer a great play experience for the smallest truck drivers, but at the same time they are detailed enough for any model collector.


A wide range of classic toys that encourage outdoor play to develop children’s coordination, balance, mobility and creativity. This range includes exciting juggling products, flying dragons, fun water pistols and lots more besides. Eolo is a Spanish family company that has been developing, producing and selling activity toys for outdoor use for more than 35 years. They also have extensive experience of licensed products, working with big names such as Disney, Marvel, Star Wars and Minions.


Several of the soft toys in Micki's range come from K's Kids, whose stock consists of everything from soft toys for babies to adventure toys. Wayne, Julia and Patrick are strong characters who have gained the love of many children. The K's Kids website also includes the “Parents' Support Center”, which offers guidance to parents on how to get the most educational value out of the products depending on their children's age.


A World Full of Crafts is a fun range of XL beads and craft beads in all the colours of the rainbow. The beads come in bottles, tins and buckets, and there's also a wide range of presorted bead sets in different sizes and with different themes, as well as several different puzzle sets.


Educational and well thought-out toys from Italy that make learning fun. Includes marble runs, mosaic pictures and magnetic numbers.


The trend for using recycled materials to make new things is stronger than ever.
With Re-Cycle-Me, children can create their own works of art and their own games and toys made from things that are normally sent for recycling, such as cardboard boxes, PET bottles and tin cans. Re-Cycle-Me is made by Dutch company FUN2GIVE. They are also responsible for the Retr-Oh! Brand, which offers fun toys in trendy, retro-inspired packaging.


Hand-painted, realistic animals and people in miniature. For 30 years, this American company has led the field in producing innovative and educational miniatures. A wide range of hand-painted figurines, including everything from animals and insects to dragons and fantasy characters in varying sizes and packaging. Educational toys that help to teach about extinct animals and the differences between species.


Siku is one of the leading manufacturers of diecast metal toy vehicles (cars, trucks, tractors and boats). Siku's current range covers over 400 models, both standard and radio-controlled, in varying scales: 1:87, 1:50, 1:43 and 1:32. Siku is a family-owned business founded in 1921 by Richard Sieper.


The spy series with everything small special agents need. See in the dark, write secret messages, listen in from far away and much more! Realistic spy toys with everything from bugging equipment to spy clocks and night goggles.


Strawbees is an award-winning Swedish mechanical prototyping toy for home and school use.
Strawbees allow children to build big mechanical objects such as cranes three metres high and mechanical crocodiles, or just geometric shapes.
The product is lightweight, can be bent at any angle and spins about its own axis, so building large mechanical structures is child’s play.


Coloured balls, footballs and jumping balls in loads of different patterns, sizes and colours. Phthalate-free, made in Germany.


Viking Toys make safe and sustainable plastic toys for children aged 1-6. The simple designs offer great play opportunities and give children the chance to use and develop their imagination. Viking Toys' products always follow the Five Ss: Safe, Soft, Strong, Simple and Silent.