Newsarchive

A stable to fire the imagination

1 September, 2014

A stable with three loose boxes and a paddock is amongst Micki’s new products this year. With horse-riding the second biggest sport for young people in Sweden after football, this is an exciting initiative. ‘Not only that, but these days there are more horses in Sweden than dairy cows’, says Mikael Gustavsson, product manager at… Läs mer »

Micki launches new stove and delicious pastries!

28 August, 2014

With the food programmes on tv and increasing interest in cooking and baing, Micki is continuing to invest in developing its kitchen play range. Micki’s new Mini Kitchen in the Micki Bistro series has been a major success. As part of the same series Micki is now launching a stove that looks very much like… Läs mer »

Playful new packaging

19 December, 2013

“For us, imagination and play are the most important of all, it is the feeling we want to generate even when people are in the shop”, says marketing manager Kristin Stafström. White packaging where the products themselves can take centre stage is the basis for the new packaging line. As imagination and play are the… Läs mer »

Hurray for Emil’s 50th birthday!

14 May, 2013

Emil in Lönneberga is 50 on 23 May. We are celebrating his birthday with a new woodshed and figures of Emil and Ida that the children can play with! Emil’s birthday will be celebrated in several ways during the year, including the premiere of a new animated Emil film at cinemas. It goes without saying that… Läs mer »

Lundby Doll’s House celebrates its 65th anniversary – people from all the world celebrate!

24 September, 2012

On September 6th, Micki Leksaker in Gemla played host to the We Love Lundby Club, with members from the USA, the UK, Spain and Sweden. They were celebrating the 65th anniversary of Lundby Doll’s House – and even the American Embassy in Stockholm sent birthday greetings!   “We’ll never forget this day,” said Sue Morse,… Läs mer »

The year’s new products!

4 June, 2012

Micki Gourmet With a modern and realistic stove, great accessories and a proper chef’s outfit, we want to inspire more fun and games for cooking and baking! In the autumn there will be a campaign with a competition and other entertainment which specifically focuses on More fun and games with food! Naturally this will not… Läs mer »

Lundby news!

7 October, 2011

What’s new in Lundby’s Småland? Classic Småland has received a new and contemporary profile. The list of news items includes everything from a repainted façade, new wallpapers and textiles in bright colour combinations to a balcony and windows that open. Even the garden has been made over and now boasts a road, a new fence… Läs mer »