Design

Toys to tickle the imagination

Here at Micki, we make toys that will be loved and appreciated by generations to come. First and foremost, they must be fun and safe.

But making toys that are going to last long enough for more than one child to enjoy requires a little more than just good quality. The design must also be able to withstand shifts in trends and new tastes. This means that we spend a good deal of time and energy on finding a design that appeals to folk of all ages and a design that will evoke an urge to play in us all. We collaborate with some of Sweden’s finest designers, and together we produce toys that will attract both the young and the old. Toys to tickle the imagination, in a nutshell!

 

Bild på Henrik JohanssonHENRIK JOHANSSON

The tiniest children, of course, have been given their own Micki toy range, designed by industrial designer/product designer Henrik Johansson.

“Micki is a company with tradition and experience of toys, which is what makes this collaboration exciting. Modern design and new perspectives on children's play are by no means at odds with tradition and history – on the contrary, they are an asset in any successful development process,” says Henrik.

Play and toys have always interested and fascinated him. Over the years, Henrik has participated in everything from research projects and developing toys for children with special needs for UNESCO, to products, packagings and marketing materials.

HEJHEJ (HelloHello) is the name of Henrik Johansson's own company, where he works as a designer and concept developer. Many of his assignments have come from within the food industry, which is probably no coincidence as Henrik has a major passion for the food culture.