Design

Toys to tickle the imagination

Here at Micki, we make toys that will be loved and appreciated by generations to come. First and foremost, they must be fun and safe.

But making toys that are going to last long enough for more than one child to enjoy requires a little more than just good quality. The design must also be able to withstand shifts in trends and new tastes. This means that we spend a good deal of time and energy on finding a design that appeals to folk of all ages and a design that will evoke an urge to play in us all. We collaborate with some of Sweden’s finest designers, and together we produce toys that will attract both the young and the old. Toys to tickle the imagination, in a nutshell!