Business partners

Our business partners

In addition to the products we design and manufacture ourselves, we also market toys from other carefully selected suppliers; everything from children's books and soft toys to toy cars and beads. Our quality and safety requirements are obviously exactly the same as those we place on our own brands. Because only the best is good enough for the most important people in the world.

Viking Toys

Viking Toys manufactures safe and durable plastic toys for children aged 1-6 years. The designs are simple, with a huge play value and scope for the children to use and develop their imagination. Viking Toys works in keeping with their five S: Safe, Soft, Strong, Simple and Silent.

For more information, please visit

Children's books

Our wide range of children's books includes something for all ages. Picture books for the smallest readers, illustrated books, story books and books for slightly older children. Micki offers a wide range from the leading publishing houses.

Find out more at, and


Emek offers a comprehensive range of miniature Scania and Volvo trucks: lumber trucks, transport trucks, dumper trucks, crane trucks, tankers and other kinds of transport vehicle. These top-quality trucks are on a 1:25 scale, and are manufactured in durable plastic in Finland. While these trucks are robust and offer great play value for the smallest truck drivers, they also carry enough detail to satisfy any model collector.

View the entire fleet of vehicles at


A World full of Crafts is a playful range of XL beads and Indian pearls that come in all colours of the rainbow. The beads come in bottles, jars and buckets. There is also a wide range of bead sets comprising beads of varying sizes and with a number of different themes. We also have a range of craftsets.

K’s Kids

Many of the soft toys in the Micki range are by K’s Kids, who produces everything from soft baby toys to activity toys. Wayne, Julia and Patrick are colourful characters, beloved by many a children. On K's Kids website you'll find Parents' Support Center where you can get a lot of information about how the kids can play with the toys to get the most out of them.