We take play seriously
We place huge demands on our toys. They must be safe, durable and attractive. But equally essential is that they evoke an urge to play and learn. With no hothousing or complicated manuals. All our toys must leave scope for the child’s own imagination. Or they will immediately be sent straight back to the drawing board!
We hope and believe that our toys can help to make the world a slightly better place – a conviction that permeates the entire company and all of us who work here. Quality, safety and responsibility are non-negotiable. We meticulously test all our products from construction and strength to flame-resistance and presence of chemicals.
Ever since Grandpa Aronsson founded Firma Micki Leksaker in 1944, we have cared about and invested in the environment, our employees and our business partners. That’s not hard to do in a company managed by its owners: A company-owner is committed, responsible and works with a long-term perspective. Micki Leksaker is currently managed by the third generation of Aronssons, headed by MD Jonas Aronsson.
Hard facts about a soft company
Ownership: The Aronsson Family
No. employees: 55
Head Office, manufacturing, warehousing, design and product development: Gemla
Turnover forecast 2013: SEK 148 millon
Quality certification in accordance with ISO 9001:2008